Challenge: Convince University of Illinois at Urbana-Champaign students to get their annual flu shot vaccine at McKinley Health Center, the University's health center
Insight: Students go get flu shots in groups, being easily persuaded by friends to take action.
Solution: Visualize commonly shared objects and experiences to show how easily the flu can be spread together and fought together.
Copywriter: Daniel Stillman
Art Director: Yutong (Angela) Wang