Challenge: Rebrand student musician Maddy Marsan and spread the word about her new album in the Champaign-Urbana area through social media.
Insight: Folk and classical music have yet to be combined in music.
Solution: The two worlds of folks and classical music collide make something beautifully unexpected and that's what Maddy's Marsan's music is.
253% increase in Facebook page views
213% increase in Facebook page likes
3,755% increase in Facebook video views
Over 14,000 Facebook impressions
177% increase in Facebook post engagements
Account Executive: Alex Studer
Art Directors: Nathan Flores, Anissa Vasquez, Bryan Casallo
Copywriter: Daniel Stillman
Strategists: Daniel Stillman and Alex Studer
Research: Nicolette Highland
Rebranding: Name & Logo
Social Media Copy