Challenge: Figure out how to use a brand new technology, Spark AR to engage with beef jerky lovers who haven’t used an AR filter on Instagram before.
Plan of Attack: Lead an integrated effort across creative, digital, PR and paid to get people to tell us what Jerky Flavor they are with a technology no one has used before. Meat the Jerky Generator…
Results after 3 days:
140,000+ Impressions
3,000+ Uses
200+ Shares
Found out I’m Teriyaki Jerky.
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