Brand Challenge: In a cluttered holiday retail environment and social media fee, make lululemon products stand out.
Approach: Personalized gift recommendations from people who live and breathe the brand through their daily lives by partnering with lululemon Ambassadors Suni Lee, Kelsea Ballerini, and Akin Akman
Role: Scripting, storyboarding, shot lists, and IG/TikTok captions
CD: Jason Murray