Brand Challenge: Partnering with DJ John Summit, we transformed a one-mile NYC High Line run culminating in the first-ever DJ set at the Vessel into fresh, platform-native content for Instagram, TikTok, and more while meeting tight timelines and a 24-hour turnaround.
Approach: Executed a social-first strategy with NYC landmarks and talent, managing production and live capture in real time to deliver all assets in 24 hours and spark a widely shared social moment.
Results: 10 Million social views & 579K owned and earned engagements
Role: Platform ideation, shot lists, storyboarding social posts, and TikTok/IG Reel caption copy
CD: Jason Murray