Role: Lead copywriter and voice of Spotify Ads Manager’s Instagram channel writing scripts, captions, briefing Creators/Internal employees, and concepting.
Strategy: Shifting the brand’s Instagram static, graphic-heavy posts to dynamic, Creator-focused educating and entertaining video content to persuade small and medium-sized advertisers to target customers with ads on Spotify with terms that all levels of marketing people can understand.
Results:
178% follower growth
1,898% increase in accounts reached
825% more accounts engaged i
ACD: Serena Rubin