Role: Copywriter, concept and helped with storyboarding for Instagram and Pinterest asset shoot.

Strategy: Help drinkers one-up their holiday season with simple, stress-free ways to add a little extra holiday flair to their celebrations through cocktails, gift wrapping, cookies, and centerpieces

IG Reel Results:

  • 84% increase in reach vs. average for brand

  • 99% increase in rich ER,

  • 500% increase in shares

  • 175% increase in saves

CD: Jenna Nussbaum

Cocktail

PINTEREST POST COPY: Take your holiday cocktail up a notch with the bold, complex flavor of our Rye Barrel-Aged Red Blend.

INGREDIENTS: 

  • High West Double Rye

  • Lime Juice

  • Allspice Simple Syrup

  • Bowl Of Ice

  • .75 oz. of RMPS Rye Barrel-Aged Red Blend

  • Cinnamon Stick

  • Bowl of ice

PREPARATION: 

  1. Open shaker, add High West Double Rye, lime juice, allspice.

  2. Pour .75 oz. of RMPS Rye Barrel-Aged Red Blend and add ice. Shake shaker.

  3. Place cinnamon stick on nail and cork coaster, light stick with a match.

  4. Place cocktail glass over cinnamon stick to smoke the glass.

  5. Strain ingredients into cocktail glass, garnish with lime. 


Red wine icing

INSTAGRAM REEL COPY: The holiday sugar cookie just grew up. Make a rich-tasting icing infused with our Bourbon Barrel-Aged Cabernet and enjoy its bold, seasonal notes of graham cracker and brown sugar in a holiday treat that’s definitely for adults only.

RED WINE ICING INGREDIENTS 

  • 2 cups RMPS Bourbon Barrel-Aged Cabernet

  • ½ cup solid vegetable shortening

  • ½ cup butter, softened

  • 4 cups confectioners’ sugar

RED WINE ICING PREPARATION

  1. Bring RMPS Bourbon Barrel-Aged Cabernet to boil in a large skillet.

  2. Cook over medium-high heat, stirring until liquid has reduced to about ¼ cup for 15-25 minutes before letting cool

  3. Beat shortening and butter with mixer until smooth in a bowl

  4. Add sugar 1 cup at a time, beating well

  5. Add wine, beat on medium speed until frosting is fluffy.

Bottle wrapping

PINTEREST POST COPY:

Wrapping — and flavor — that's certain to dazzle. This season, give the gift of elevated taste with Rum Barrel-Aged Merlot.

Centerpiece

PINTEREST POST COPY:

This season, bring better taste to the table with a holiday centerpiece inspired by Robert Mondavi Private Selection.